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Facts About Email Marketing

Forbes magazine reveals that over 55% marketers in the U.S think email is the mainstream and the most effective tool for promoting products and services. Moreover, the magazine states that marketers successively increase the number of email marketing campaigns.
Jupiter Communications says, “The quick response rate for email marketing programs is creating a huge surge in demand for outsourced volume email solutions.” Most of the campaigns begin showing results within 48 hours; whereas traditional marketing methods show results in no less than six to eight weeks.
NielsonNetRatings says that out of 168 million US adults, more than 60% remain online throughout the day and it is expected to increase to 90% in less than 2 years.
According to Peppers & Rogers Group, “Email is the fastest, most flexible, cost efficient, personalized and targeted communication medium in the world today.”
Fascinating facts of Email Marketing:
Email marketing is regarded as a mainstream tool for promoting business or enhancing sales in any corner of the world.
About 90% email marketing can generate results within 48 hours.
Total internet users are about 1.6 billion which is larger than the combined population of European Union, the USA and China.
147 million people in the U.S. check their emails almost every day.
ROI of email marketing is over $583 billion which is considered bigger than Microsoft’s market value.
Total revenue from email marketing is sufficient to compensate the US National Debt.
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